At any given time, there seem to be 1,000 different ways to market your book.

It’s not only hard to know what you should be doing. It’s also hard to keep up with all the options that are available.

After years of helping authors build their platforms, and then use those platforms to launch top bestsellers, I’ve put together this checklist of proven book marketing methods to help you create your book marketing plan.

Checklist Contents

  1. Website
  2. Social Media
  3. Email Marketing
  4. Podcasting
  5. Amazon.com
  6. Book Trailer
  7. Book Interior
  8. Bonus Book Content
  9. Incentive Structure
  10. Media Outreach Campaign
  11. Paid Advertising
  12. In-Person Book Tour
  13. Online Book Tour
  14. Live Events
  15. Local Opportunities
  16. Networking
  17. Promo Materials
  18. Book Launch Team

How to Create Your Book Marketing Plan

  1. First, read through this entire article. Spend time going through every item on this checklist, so that you get a feel for all of the options that are available to you.
  2. Uncheck the sections that don’t apply. This will remove them from your personal plan.
  3. Print out the remaining sections.
  4. Go through each section individually. Spend time going through each page of the checklist. Make notes as ideas come to mind. Examples include: expenses; actions you’ve already taken; resources you could use, etc.
  5. Staple it all together. The result will be a collection of pages that is a complete checklist for your book marketing efforts.
  6. Get started—and sell a ton of books!

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